BRANDING & ART DIRECTION
scalED
scalED ('skāl–əd) is a growth accelerator for early-stage education nonprofits. It offers an immersive, year-long program of coaching, strategic planning, and guided implementation, as well as additional services related to funding educational programs.
Navigating financial and governmental bureaucracies can be daunting, so the logo and its supporting elements had two important tasks:
1.
Convey a simple and approachable method for gaining financial momentum.
2.
Hint at and reinforce the correct pronunciation of the organization’s portmanteau (scale + education).
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