Remixing Classical Music

USC Radio Group

The small, but mighty, Annenberg-backed research and development wing of KUSC & KDFC had a mandate to explore new ways to give lovers of classical music more of what they want.

For a series of projects, including mobile apps, podcasts, interactive websites, and alternative funding strategies for publicly-funded radio, a distinctive look and feel was needed to communicate their progressive innovation mission while staying within the bounds of the University of Southern California’s traditional brand guidelines➚.

Underscore

Underscore was a genre-blurring podcast produced by KUSC that explored the intersection of classical music with electronic, ambient, and experimental sounds through interviews with contemporary composers.