USC Radio Group

The small, but mighty, Annenberg-backed research and development wing of KUSC & KDFC had a mandate to explore new ways to give lovers of classical music more of what they want.

For a series of projects, including mobile apps, podcasts, interactive websites, and alternative funding strategies for publicly-funded radio, a distinctive look and feel was needed to communicate their progressive innovation mission while staying within the bounds of the University of Southern California’s traditional brand guidelines  ↗︎ .

University of Southern California

Industry

Nonprofit broadcast media

Other Contributors

Ariana Gallarzo, Carly Gillis, Tim Herscovitch, Anton Kovalyov, Yvonne Leow, Chris Mendez, Marc Neuwirth, Sherwin Zadeh

A subbrand centered around a genre-blurring podcast produced by KUSC, which explored the intersection of classical music with electronic, ambient, and experimental sounds, featuring interviews with contemporary composers.